Skip to main content

Table 1 Recruitment tracking via website analytics

From: Rapid deployment of a community engagement study and educational trial via social media: implementation of the UC-COVID study

 

Totala

May

June

July

August

September

Google Analytics

Usersb

8069

2767

550

963

3427

541

Sessionsc

10,439

3549

761

1254

4312

563

Sessions per user

1.29

1.28

1.38

1.30

1.26

1.04

Pageviewsd

15,769

4081

1659

1966

7157

906

Pages per session

1.51

1.15

2.18

1.57

1.66

1.61

User acquisition channel

 Social

3692 (45%)

1230 (44%)

125 (23%)

228 (24%)

2096 (62%)

13 (2%)

 Direct

2946 (36%)

1290 (47%)

343 (64%)

512 (54%)

737 (22%)

64 (12%)

 Referral

1320 (16%)

107 (4%)

38 (7%)

188 (20%)

542 (16%)

445 (85%)

 Email

135 (2%)

129 (5%)

6 (1%)

 Organic Search

60 (1%)

9 (< 1%)

22 (4%)

14 (1%)

13 (< 1%)

2 (< 1%)

Users by language

 English

7873 (96%)

2746 (99%)

535 (97%)

872 (91%)

3278 (96%)

534 (99%)

 Other

295 (4%)

33 (1%)

15 (3%)

91 (9%)

149 (4%)

7 (1%)

Users by location

 United States

7429 (92%)

2564 (93%)

508 (92%)

887 (92%)

3385 (99%)

257 (48%)

 California

5134 (64%)

1135 (41%)

290 (53%)

655 (68%)

2981 (87%)

148 (27%)

 Other

646 (8%)

204 (7%)

42 (8%)

76 (8%)

42 (1%)

284 (52%)

Users by device

 Mobile

4599 (56%)

1336 (48%)

233 (42%)

464 (48%)

2384 (70%)

205 (38%)

 Desktop

3061 (38%)

1367 (49%)

309 (56%)

454 (47%)

682 (20%)

317 (59%)

 Tablet

495 (6%)

65 (2%)

8 (1%)

45 (5%)

361 (11%)

19 (4%)

Sessions by social source

 Facebook

3528 (84%)

975 (74%)

73 (50%)

161 (63%)

2309 (94%)

10 (59%)

 Twitter

516 (12%)

294 (22%)

64 (44%)

44 (17%)

113 (5%)

1 (6%)

 LinkedIn

106 (3%)

46 (3%)

7 (5%)

41 (16%)

12 (< 1%)

 Instagram

30 (1%)

3 (2%)

10 (4%)

11 (< 1%)

6 (35%)

Times study shared

279

107

67

13

86

6

Square space analytics

Visitse

10,330

3679

888

1260

5471

292

Pageviewsf

15,350

4237

1515

2061

9262

336

Visit acquisition channel

 Social

4024 (39%)

1318 (36%)

146 (16%)

234 (19%)

2313 (55%)

13 (4%)

 Direct

4157 (40%)

1874 (51%)

608 (68%)

703 (56%)

876 (21%)

96 (33%)

 Referral

2081 (20%)

471 (13%)

106 (12%)

311 (25%)

1013 (24%)

180 (62%)

 Email

4 (< 1%)

4 (< 1%)

 Organic Search

64 (1%)

12 (< 1%)

28 (3%)

12 (1%)

9 (< 1%)

3 (1%)

Pageviews by language

 English

15,398 (99%)

4313(100%)

1543 (95%)

2027 (98%)

7181 (99%)

334 (98%)

 Other

175 (1%)

79 (5%)

45 (2%)

43 (1%)

8 (2%)

Visits by location

 United States

9563 (93%)

3263 (89%)

734 (83%)

1135 (90%)

4152 (99%)

279 (96%)

 California

6498 (63%)

1531 (42%)

391 (44%)

837 (67%)

3575 (85%)

164 (56%)

 Other

763 (7%)

416 (11%)

153 (17%)

123 (10%)

58 (1%)

13 (4%)

Visits by device

 Mobile

5570 (54%)

1667 (45%)

317 (36%)

581 (46%)

3493 (64%)

93 (32%)

 Desktop

4207 (41%)

1930 (52%)

564 (64%)

634 (50%)

1525 (28%)

188 (64%)

 Tablet

553 (5%)

82 (2%)

7 (1%)

45 (4%)

453 (8%)

11 (4%)

Visits by browser

 Chrome

2232 (22%)

951 (26%)

284 (32%)

340 (27%)

889 (16%)

108 (37%)

 Other

8094 (78%)

2728 (74%)

603 (68%)

918 (73%)

4579 (84%)

184 (63%)

Visits by social source

 Facebook

3430 (85%)

974 (74%)

72 (49%)

156 (67%)

2218 (96%)

10 (77%)

 Twitter

459 (11%)

295 (22%)

66 (45%)

30 (13%)

68 (3%)

 LinkedIn

110 (3%)

49 (4%)

5 (3%)

39 (17%)

17 (1%)

 Instagram

25 (1%)

3 (2%)

9 (4%)

10 (< 1%)

3 (23%)

  1. aTotal may not be the sum of individual months as single users could access the website repeatedly across time. Similarly, user data may not sum to column totals if the same user accessed the site via different entry points
  2. bGoogle Analytics defines users as the number of unique identifiers (assigned via a unique, randomly generate string that gets stored in a browser cookie) who have initiated at least one session during a given time period. Using cookies allows analytics to identify unique users across browsing sessions, but it cannot identify unique users across different browsers or devices
  3. cGoogle Analytics defines sessions as the period of time a user is actively engaged with the site
  4. dGoogle Analytics defines pageviews as the total number of pages viewed. Repeated views of a single page are counted
  5. eSquareSpace defines a visit as a single browsing session, and can encompass multiple page views. Visits are tracked with a browser cookie that expires after 30 min; as such, any hit from a single user within that 30-min browsing session count as one visit and that one person can register multiple visits a day if they close their browser and return to the site at least 30 min later. For visitors using the “Do not track” Chrome browser option, every page they view is tracked as a new visitor so will inflate visit data
  6. fSquareSpace defines a page view as how many actual page requests the site saw in a given time period. All full page loads count toward total page views, including views to separate pages within the site (e.g., study information page, survey exit/thank you page)